Christina lopes: international spiritual teacher.
I lead growth and creative strategy for an international spiritual teacher with a global audience of 720,000+ across YouTube and Instagram and an email list of 100,000+ subscribers.
My work spanned the full growth funnel: from social media strategy and content systems to launch optimization, landing pages, and paid ad creatives. I translated long-form spiritual teachings into high-performing carousels, ads, and campaigns, balancing emotionally resonant storytelling with data-driven experimentation.
This page showcases some of the social assets, paid creatives, and campaign materials I worked on.
Awaken course launch
For the Awaken Course, I owned the full funnel end-to-end, from strategy and messaging to execution and optimization.
My responsibilities included writing the VSL script, sales page, and launch email sequences, as well as managing content calendars, scheduling all content and collaborating closely with editors and graphic designers on all social media assets.
I led the two-week launch window, delivering the offer to an organic audience of 720,000+ across YouTube and Instagram and an email list of nearly 100,000, while also developing the long-term evergreen strategy.
Most recently, in December 2025, I took ownership of running and managing paid ads, expanding the funnel beyond organic reach and into performance-driven growth (using Meta Ads & Hyros)
Community membership
HeartAlchemy is Christina Lopes’ membership community. I lead the growth and retention strategy for the membership, including member acquisition launches, sales and nurture email sequences, and content strategy for the community itself.
My work also includes community management and the creation of social media content designed for lead generation and audience warming, supporting long-term membership growth.
Emails
I write all email sequence: weekly nurture emails & sales email during launches. Below you can view the highest conversion I’ve written for the Awaken Course Launch in July ‘25.
Open rate 47%, CTR 3,73%.