Intersport: global brand marketing
Global brand marketing
At INTERSPORT, I worked across global brand marketing and digital content, supporting campaigns rolled out across 50+ international markets.
My role sat at the intersection of creative strategy, content production, and global coordination, working closely with internal teams, external agencies, and local markets.
I contributed to global brand and retail campaigns, managed creative assets end-to-end, and supported international rollout to ensure consistency, quality, and alignment with brand guidelines. Alongside campaign work, I was involved in digital content creation, social media strategy, and marketing communications to support product launches and partnerships with global brands.
Heart of Sport
For global brand campaigns, I worked closely with the Global Brand Manager and external creative agencies on end-to-end development and rollout.
My involvement included athlete and model selection, support on storyboard development, coordination with partner brands on product selection, and on-site participation during shoots.
Post-production, I collaborated with creative teams by reviewing assets and providing strategic feedback, before supporting the global launch across 50+ markets. Campaigns were adapted locally and activated across social media, out-of-home (OOH), TV, radio, and in-store channels.